Native Content

Native Content

Brands, real estate developers, cultural institutions, and others tap our experienced team of editors, journalists, photographers, and video producers to create in-depth, compelling stories that celebrate both craft and creator, revealing the people behind the products and/or projects.

Adidas Originals

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When Adidas Originals launched a new design of its EQT shoe, it came to Surface Studios for amplification. What started as a simple product story became an opportunity to meet with Adidas’s creative directors, Torben Schumacher and Nic Galway, who helped us understand the evolution of the brand.In turn, we produced a six-page insert in Surface that covers not just the shoe’s design components, but also narrates the evolution of a brand that has been deftly navigating popular culture for decades.
Print: Dec / Jan 2016 Issue (No. 134)
Digital: View on Surfacemag.com

Ford: The Auto Guide

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Ford came to Surface Studios with a broad objective: to showcase its innovative design department, led by the company’s VP of design, Moray Callum, and to position it within the global design conversation. Through our collaboration, written by the award-winning auto journalist and Surface magazine contributing editor Jonathan Schultz, we produced a 28-page custom booklet that not only profiles the leaders of modern car design, but also provides readers with an inside look at Ford’s design studio. 
PRINT: August 2016 Issue (No. 130)

Oui Design

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Oui Design has twice partnered with Surface Studios to tell its stories in the pages of Surface. Created by the Cultural Services of the French Embassy, Oui Design’s exchange program—pairing French designers with American brands, and American designers with French brands—provides a platform to explore new techniques, shift paradigms, and create original objects. 
Print: May 2017-2016 Issues (No. 128, 138)
Digital: View on Surfacemag.com

Custom Publishing

Custom Publishing

Custom publishing at Surface Studios is a collaborative endeavor. To create an original publication, be it an in-book insert, a pullout, or a magazine, we listen closely to brand objectives and integrate them into the conception of the project. With an expert team of world-class journalists, editors, photographers, and designers, we deliver dynamic, top-quality work.

Custom Publishing

Custom

 

Publishing

Custom publishing at Surface Studios is a collaborative endeavor. To create an original publication, be it an in-book insert, a pullout, or a magazine, we listen closely to brand objectives and integrate them into the conception of the project. With an expert team of world-class journalists, editors, photographers, and designers, we deliver dynamic, top-quality work.

Swire Properties | Centre

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Supported by Swire Properties Inc., owner of Miami’s Brickell City Centre, together with its retail partners, Simon Property Group and Whitman Family Development, Centre is a semiannual lifestyle publication that positions Miami at the nexus of global culture and style. Centre captures the imaginations of its sophisticated readers with original, in-depth stories on art, design, travel, and more.

VIDEO PRODUCTION

Video Production

Surface Studios produces best-in-class video for our partners, capturing the creativity of what they do. We’re experts at documenting various processes—from manufacturing to construction—and telling the story of a building or product line from the ground up.

JDS Development Group

JDS Development Group is a real estate development firm based in New York City that’s driven by a commitment to quality and innovation. The firm joined forces with Surface Studios to bring its latest buildings to life through three digital stories, each including video, on SurfaceMag.com.

Monad Terrace

Pritzker Prizewinner Jean Nouvel breaks new ground in Miami Beach.
View More First Look: Baltic | American Copper

Tumi Video Series

Surface Studios created three videos starring top design talent interacting with the luggage brand’s artful 19 Degree collection.

Travel Talks: Yabu Pushelberg

Since founding their practice in 1980, partners George Yabu and Glenn Pushelberg have become global stars in interior design. Their secret for staying relevant? Travel.
View More Travel talks: NOA TAMURA | Kara Mann

HOW IT’S MADE

How It’s Made

Shooting on location, we go inside the factories and workshops of our partners to tell their respective stories in an authentic, original way. Our “How It’s Made” features bring each company and its products to life in three dimensions, providing a deep understanding of its culture and manufacturing processes.

Blu Dot

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Twenty years after its founding, the furniture maker continues its mission to democratize design. With a written narrative, plus original video, we explore the Minneapolis headquarters of Blu Dot and its factory in northern Italy, offering an exclusive look at its production process.
Print: May 2017 Issue (No. 138)
Digital: View on Surfacemag.com

Emeco

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Emeco’s Navy collection is a symbol of American design with military roots. In this installment of “How It’s Made,” we travel to the company’s factory in Hanover, Pennsylvania, and discover the complex fabrication process that gives way to a durable, sustainable product line with a now-iconic status.
November 2016 Issue (No. 133)
Digital: View on Surfacemag.com

Leica

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Taking pictures 100 years ago was impossible without an unwieldy raft of heavy equipment. Then an introverted design engineer and photography enthusiast named Oskar Barnack decided to create a fast, lightweight, handheld camera. We tell the story of Leica, up close.
Print: October 2016 Issue (No. 132)
Digital: View on Surfacemag.com


Event Integration

Event Integration

Surface Studios events are as integral to our media business as the content we create. To activate our content, we host partnership dinners, stage live discussion panels, and attract A-list guest lists, drawn from our network of leading design talent. These events reflect the culmination of hard work and collaboration, and are designed to celebrate the successful achievement of our partnership projects.

Centre Launch

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On the evening of Nov. 3, 2016, a celebratory cocktail and dinner party was held for the debut of Centre magazine, following the grand opening of Brickell City Centre in Miami.
Digital: View on Surfacemag.com

Adidas Originals #TLKS

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On Dec. 1, 2016, Surface editor-in-chief Spencer Bailey moderated the inaugural edition of Adidas Originals’s new talk series, #TLKS, during Art Basel Miami Beach. The event celebrated the EQT, and brought together artist Ben Jones, model and activist Adwoa Aboah, and GOOD Music president Pusha T for a panel discussion, followed by a live performance by Pusha T.
Digital: View on Surfacemag.com

Tumi Dinner

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In October, 2016, Surface and Tumi co-hosted a dinner celebrating Tumi’s 19 Degree collection. Guests included designers George Yabu and Glenn Pushelberg, Marnie and Adam Tihany, Alexandra Champalimaud, and Victor Sanz, Tumi’s newly appointed creative director.
Digital: View on Surfacemag.com
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